Planning
When developing your content strategy, make sure it ties in with the various departments and verticals of your business. Have a clear understanding of your company’s aims, objectives and who the different stakeholders could be.
Goals for content creation include the build your brand awareness, this type of content is about getting the word out about your business. At this point, your content is aimed at people who have a generic problem and are looking for solutions/resources. For example if someone wants to learn about a particular topic and comes across your article “The Beginner’s Guide to xyz.” or in context to hotel marketing they would have a general interest in your location "Top 10 things to do Bali". Other content goals would include to increase traffic to your website, to build engagement on social media, higher positions in search engines and lead generation.
Collection
Try to avoid writer's block as much as possible by collecting ideas before you need them. It’s much easier to have lots of ideas to review for inspiration even if you don’t use any of them. You could use RSS feeds to keep up to date with various blogs or sign up for newsletters in areas of interest to gain new ideas.
Tools like Evernote or Notion could be used to save information that may be useful at a late date and to efficiently organise any research that you might want to use in the future.
The free version has a limit of 2,000n per month plus interests in order to create engaging content, step forward SparkToro . This tool positions itself as a way to "Instantly discover what your audience reads, watches, listens to, and follows." The free plans allows for 5 searches per month and paid plans start at $38 per month.
Production
Content creation can be done either by in-house copywriters, digital and content agencies, freelancers or by using the growing AI options now available each of which can aid in the content generation to assist in the research, writing, and optimisation of content.
Writing tools can help beat the blank page and make sure your copy comes out clean and snappy every time.
Grammarly
A well-known writing tool that automatically scans all of your writing for errors, wherever you write.
It can be downloaded as a browser extension and automatically checks everything, and can be used for your social network postings and emails.
There is a free version with basic checking of spelling, grammar and punctuation whilst the paid version has more advanced features.
This AI content generator delivers premium results in seconds and offers a wide range of templates from cold email to real estate listings
CopyAI helps you use artificial intelligence to write amazing copy for your business in seconds! The platform supports 25+ languages
The free version has a limit of 2,000 word per month plus new users get a 7-day free trial of the Pro plan. Paid plans start at $49 per month.
Frase
Frase is the all-in-one AI Content tool that helps SEO and Content Teams research, write, and optimize better SEO content, faster.
Use the top results for any target search query to curate SEO-optimized briefs in minutes.
Make writer’s block a thing of the past with dozens of AI tools that generate automated outlines, blog introductions, product descriptions, FAQ’s and more. The powerful platform also includes a content analytics dashboard that automatically identifies and categorizes your best content opportunities.
Paid plans start at $44.99 per month.
Languages supported include English, Spanish, French, German, Italian, Dutch, Portuguese and Danish.
Predis
Ideal for use with social media Predis’ AI generates post ideas tailored to your business and target audience. All it needs is just 1-line information about your business.
The platform supports 15 languages and allows you to visually plan the content for the entire month with features to provide you with the most popular and trending hashtags, generate complete captions for your posts of the appropriate length and tone plus competitor content analysis.
They offer a free plan that is limited to 15 posts per month whilst their paid plans start at $20 per month and a 7-day free trial.
Video
Video content is taking off as a marketing strategy and the statistics couldn’t be more convincing with 83% of marketers report that videos help them find more qualified leads. You can use testimonial videos from past guests as well as virtual tours of the hotel and area.
Video travel ads give customers the opportunity to imagine being in the destination themselves. Having high-quality footage, combined with an effective marketing message will have you achieve this aim! There are a growing number of options that can assist with the production of video content;
Colossyan.
Using AI actors this platform allows you to captivate a wider audience with over 60 languages supported.
Bonus tip - did you know that consumers are 80% more likely to watch a video if it contains subtitles. With this tool you can add subtitles automatically, edit them easily and even select the language you want.
Promo
Promo promotes itself as the only video maker you need. With various templates for industries including Real Estate, Health & Fitness, Restaurants, & Travel.
There is an option to try for free whilst paid plans start at £18 per month.
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